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Problem-oriented or aspirational headline

We clearly do exactly this thing. Don't be cute and clever.

Save [time/$/effort]

An element of success your client will experience.

Get more [results]

An element of success your client will experience.

Become more [trait]

An element of success your client will experience.

What does it cost your visitors to not do business with you?

This is at stake.

This is the stakes section. What's causing pain for your potential client?

This is an important issue.

Explain why this is causing the visitor unnecessary effort.

This is a very serious problem.

Check your failure buckets.

This really sucks.

Your visitors feel really bad about this.

We help [this type of person] to [get this result]

But don't just take our word for it. Listen to our clients.

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The main reason I hesitated before [working with this business] was [because of this common objection or concern]. But I should have [worked with them sooner]. They helped me [solve this problem] by [getting these results].

I especially liked [this particular feature], because [of this benefit]. I also [had this benefit] and [that benefit]. I would definitely recommend [this business] for anyone who [has this kind of problem].

Jane Doe

Acme Widgets Inc

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I was concerned about [working with this business] was [because of this common objection or concern]. But I wish I had [not been worried]. Because of [this business] I was finally able to [solve this problem] by [getting these results].

The best part was [this particular feature], because [of this benefit]. They even [had this benefit] and [that benefit]. I always highly recommend [this business] for anyone who [has this kind of problem].

John Smith

Blank Company

Our favorite clients

It's as easy as 1, 2, 3...

Here's how it works: Step 1. Step 2. Step 3. So [call to action], so you can stop [failing] and start [succeeding].

This is step one

[This is what the client needs to do to get started with you.]

This comes next

[This is the meaty bit in the middle where the magic happens.]

Now you can relax

[This is the happy ending to the story where their problems are solved.]

We're different. Here's how.

At [this business] we know that you want to be [an aspirational identity]. In order to that, you need [what your client wants].

The problem is [external problem], which makes you feel [internal problem].

We believe [philosophical problem, i.e. why it's fundamentally wrong that this problem exists].

We understand [empathy with your struggle], which is why we [are a credible authority].

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Our [plans or services]

Starter DIY Package

[This is the entry level program/service where most of the work is done by the client with the educational resources and tools provided.]

Learn more

Hand-held Package

[Next is a package where there's more training and hand-holding involved, which gets faster and more predictable results compared to DIY.]

Learn more

 

Done-for-you Package

[This is the high-end plan where the client sits back and relaxes while you do all the work to the highest standard and in the fastest time.]

Learn more

Get your free [transitional offer]

final-moon-landing-book
[Download this awesome free DIY guide on building your own private rocket.]

[This guide covers everything you need to know, from rocket building materials to learning the moon alphabet (in case you meet native inhabitants).]

  • [Easy to follow rocket blueprints]
  • [Secret rocket fuel recipe]
  • [Moon map of cell coverage]

We don't work with just anyone

We work with [this general type of person] who [have this characteristic] to [have their most desired solution].